Some of the most popular social media platforms are Twitter, Myspace, Facebook, and You Tube.
Does your business need to use all of these? Probably not.
Do you need to use at least some of these? Maybe.
Should you use some form of social media marketing?
Why? Because social media is all about communication and interaction. I communicate with you. You interact with me. It’s the proverbial two-way street.
Moreover, you can interact with a whole lot of people at once. You can create an entire community of people who can then communicate and interact with each other. And those people use social media to talk to their friends and so on.
That’s a lot of communication and interaction. That is a lot of spreading the word. That is success.
It’s word of mouth marketing on steroids.
The equivalent of trying to “shout louder” than your competitors is no longer effective. That is what traditional advertising does.
To be successful in 2010, you have to engage people with information and experiences that they find valuable and relevant. Instead of pushing marketing on people, pull them toward you. Let them tell you they are open to your messages.
Social media platforms allow you to do this.
Please don’t think that social media marketing is just limited to Facebook, Twitter, Myspace, and You Tube. There is a lot more out there. You can either start a blog or add one to your existing site. Blogs encourage conversation. You can create a forum or participate in an existing one. This allows you to demonstrate your experience and expertise. You can offer downloadable podcasts. This allows you to stay in touch with your customers through sight and sound. Go to blogs that pertain to your business or industry and leave comments.
Without sitting down and talking to you, I am not sure how you should do it. I just know you should.
Let me know what you think with either a comment or an email.